5,66 billion people on social networks: where is the global audience moving in 2026 🌍
Social networks continue to grow. According to Digital 2026, there are about 5.66 billion active social media user identifiers in the world - that is 68.7% of the world's population. Over the year, the figure increased by 4.8%. It is important to consider that we are talking specifically about user identifiers, and not necessarily about unique people.
At the same time, the average user interacts with several platforms at once - on average about 6.75 social platforms per month.
📱 What does this mean for SMM?
The audience of social networks is becoming huge, but along with it, competition for attention is growing. Just being present on a platform is no longer enough - it is important to regularly create content, work with the audience, and increase the visibility of publications.
For this, companies, bloggers and SMM specialists use various promotion tools.
SOCNET SMM combines services for popular social platforms, including Instagram, YouTube, TikTok, Telegram, Facebook, X, Spotify and Discord, allowing you to manage promotion through one panel.
In 2026, social networks are becoming an even more important part of digital marketing. And the larger the audience becomes, the more important it is not just to be present on social networks, but to be noticeable among millions of other accounts. 🚀
SOCNET SMM works 24/7 to keep your social media growing non-stop
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